another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Brand_Awareness-see Brand Familiarity.
Merchant_Wholes
an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
see also:
Exclusive_Deali
an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' ...
another definition in the dictionary:
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
Mission-see Corporate Mission.
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Bottom_Up_Appro
a participative approach to planning in which there is involvement at all levels, plans are develope ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...
another definition in the dictionary:
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
