Marketing Dictionary

another definition in the dictionary:

Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.

Commercial_Trav-a late nineteenth century term of American origin for a salesperson.

Microanalytical

a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.



see also:

Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...

another definition in the dictionary:

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.

Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently ...

another definition in the dictionary:

Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.

Ad_Hoc_Marketin
marketing research conducted in response to a specific, one-time-only need. ...

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Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.

Sales_Effect_of
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, genera ...

another definition in the dictionary:

List_Brokers-firms which compile and sell mailing and prospect lists.

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...

another definition in the dictionary:

Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.

Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.


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