another definition in the dictionary:
Full_Function_M-see Full-Service Wholesaler.
Product_Line_Ma-see Category Manager.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
see also:
Out_Suppliers
suppliers with whom the buying organisation has not had dealings previously and therefore considers ...
another definition in the dictionary:
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
ESP-see Envelopes and Stubby Pencil.
Phantom_Freight
a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier ...
another definition in the dictionary:
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Monopsony-a market situation in which there is only one buyer.
Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products. ...
another definition in the dictionary:
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...
another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
