another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
see also:
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, eval ...
another definition in the dictionary:
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
MkIS
abbrev. Marketing Information System. ...
another definition in the dictionary:
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Buy_Classes
buying situations categorised according to the prior experience of the buyer with the product and su ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
ACTU-abbrev. Australian Council of Trade Unions.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
