another definition in the dictionary:
Formal_Product-see Actual Product.
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Microscheduling
the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
see also:
Shelf_Fee
See Slotting Allowance. ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Export_Import_A
an independent marketing intermediary bringing together buyers and sellers from different countries ...
another definition in the dictionary:
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Competitive_Str-planning intended to give a company a competitive advantage over its competitors.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
another definition in the dictionary:
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
