another definition in the dictionary:
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
see also:
Early_Adopters
the group in a market second only to innovators in the speed with which they adopt a new product. Se ...
another definition in the dictionary:
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Consequence_Pro
verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a part ...
another definition in the dictionary:
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Reorder_Level-see Economic Order Quantity.
Promotional_Sto
merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, ...
another definition in the dictionary:
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively fo ...
another definition in the dictionary:
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
