another definition in the dictionary:
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Middleman_s_Bra
see Private Brand.
see also:
Material_Manage
a relatively recent organisational trend in purchasing in which some companies combine several funct ...
another definition in the dictionary:
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
Blanket_Brandin-see Family Brand.
Bait_Pricing
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or sellin ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Paretopsony-a market situation in which there are a few large buyers and many smaller ones.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
another definition in the dictionary:
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...
another definition in the dictionary:
Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Private_Carrier
any form of transport operated by an independent organisation and used for the shipment of goods. Se ...
another definition in the dictionary:
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
