another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Mission
see Corporate Mission.
see also:
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion. ...
another definition in the dictionary:
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Market_Expansio
a growth strategy in which an organisation targets existing products to new markets, market developm ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
another definition in the dictionary:
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...
another definition in the dictionary:
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System. ...
another definition in the dictionary:
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
