Marketing Dictionary

another definition in the dictionary:

Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.

Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.

Mission_Stateme

see Corporate Mission Statement.



see also:

Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...

another definition in the dictionary:

Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.

Automatic_Respo-see Routine Response Behaviour.

Modified_Rebuy
a buying situation in which an individual or organisation buys goods that have been purchased previo ...

another definition in the dictionary:

Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.

Product_Line_Le-the number of different products in a product line. See Product Line.

Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...

another definition in the dictionary:

Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.

Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.

Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...

another definition in the dictionary:

Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.

Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.

Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...

another definition in the dictionary:

Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.

Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.


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