another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
see also:
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...
another definition in the dictionary:
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Balance_of_Trad
a given period. ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Database
eting. ...
another definition in the dictionary:
Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Brand_Establish
the building-up of a brand in the introductory stage of the product's life cycle, brand establishmen ...
another definition in the dictionary:
Channel-see Marketing Channels.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
