Marketing Dictionary

another definition in the dictionary:

Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.

Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.

Model

a set of variables and their interrelationships which are designed to represent some some real system or process. See Macromodel, Microanalytical Model.



see also:

Decision_Flow_D
see Decision Tree. ...

another definition in the dictionary:

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.

EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.

Industrial_Buye
individuals who purchase goods and services on behalf of the organisations by which they are employe ...

another definition in the dictionary:

Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.

Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.

Modes_of_Transp
the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc. ...

another definition in the dictionary:

Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.

Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.

Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers. ...

another definition in the dictionary:

Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.

Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.

Post_Purchase_S
the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. ...

another definition in the dictionary:

Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.

Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.


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