another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Modes_of_Transp
the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
see also:
Cluster_Sample
a form of probability sample where respondents are drawn from a random sample of mutually exclusive ...
another definition in the dictionary:
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
SBU-abbrev. Strategic Business Unit.
High_Contact_Re
a recent trend in retailing in which some retailers attempt to position themselves by emphasising th ...
another definition in the dictionary:
Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.
Buy_Classes-buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Microscheduling
the allocating of the total expenditure on advertising within a short period in order to obtain maxi ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Population
in marketing research, the total group that a researcher wishes to study, also called the Universe. ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
