another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Monadic_Rating
a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
see also:
Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...
another definition in the dictionary:
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Geographic_Pric-see Geographical Pricing.
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Accelerator_Pri
the notion that an increase or reduction in consumer demand will affect several layers of demand in ...
another definition in the dictionary:
Service_Variabi-see Variability.
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Middleman_s_Bra
see Private Brand. ...
another definition in the dictionary:
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Developmental_M-marketing acitivity intended to increase demand for a product that appears to meet an evident market need.
Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...
another definition in the dictionary:
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
