another definition in the dictionary:
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Scrambled_Merch-see Scrambled Assortment.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
see also:
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
Minor_Points_Cl
a closing technique in which a salesperson attempts to get the buyer to agree to the value or useful ...
another definition in the dictionary:
Pressure_Sellin-see High Pressure Selling.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstra ...
another definition in the dictionary:
RDC-abbrev. Regional Distribution Centre.
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Brand_Preferenc
the stage of brand loyalty at which a buyer will select a particular brand but will choose a competi ...
another definition in the dictionary:
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
