another definition in the dictionary:
Environmental_M-see Megamarketing.
Prospect-a potential customer. See Sales Leads, Suspect.
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
see also:
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...
another definition in the dictionary:
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Niche
see Market Niche ...
another definition in the dictionary:
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Sell_In-see Selling-In.
