Marketing Dictionary

another definition in the dictionary:

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

Monopolistic_Co

a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.



see also:

Green_Marketing
the marketing of 'environmentally friendly' products, marketing which takes into account environment ...

another definition in the dictionary:

Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.

Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.

Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...

another definition in the dictionary:

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.

Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.

Micro_environme
the factors or elements in a firm's immediate environment which affect its performance and decision- ...

another definition in the dictionary:

Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.

Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.

Multidimensiona
a multivariate statistical technique concerned mainly with the relationships, differences, similarit ...

another definition in the dictionary:

AARDS-abbrev. Australian Advertising Rate and Data Service.

Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.

Psychological_N
innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physio ...

another definition in the dictionary:

Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.

Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.


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