another definition in the dictionary:
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Monopoly
a market situation in which there is only one seller.
see also:
MRSA
abbrev. Market Research Society of Australia. ...
another definition in the dictionary:
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
Discriminatory_
see Differential Pricing. ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as ...
another definition in the dictionary:
Macromarketing-the study of marketing decision-making from a societal perspective. See Micromarketing.
Banded_Offers-see Banded Pack.
Functional_Risk
see Performance Risk. ...
another definition in the dictionary:
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
