Marketing Dictionary

another definition in the dictionary:

Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.

Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.

Moral_Pricing

a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.



see also:

Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also call ...

another definition in the dictionary:

Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.

Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.

Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...

another definition in the dictionary:

Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.

Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.

ASC
abbrev. Advertising Standards Council. ...

another definition in the dictionary:

Cross_Over_Sell-see Cross-Selling.

Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.

Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...

another definition in the dictionary:

Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.

Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.

Casual_Product_
broad classifications of products used to describe markets in everyday terms, eg. the pet food marke ...

another definition in the dictionary:

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.


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