another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Service_Mix-the range of services offered by a services marketing company.
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process.
see also:
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...
another definition in the dictionary:
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Recall-see Product Recall.
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Consumer_Rights
fair entitlements due to consumers when buying from producers and resellers. ...
another definition in the dictionary:
Early_Majority-the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation, Early Adopters, Innovators, Laggards, Late Majority.
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Niche_Marketing
see Concentrated Marketing ...
another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
Controlled_Allo-see Planned Economy, Command System.
Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...
another definition in the dictionary:
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
