another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
see also:
Reflective_Prob
neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stim ...
another definition in the dictionary:
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...
another definition in the dictionary:
Cultural_Divers-the range of different value systems existing in a multicultural society.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Brand_Recogniti
the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but ha ...
another definition in the dictionary:
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Communicability
the extent to which the benefits of a new product are likely to be noticed and discussed by consumer ...
another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Routing
the planning of the best route to be followed by a sales representative in making a series of sales ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
