Marketing Dictionary

another definition in the dictionary:

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.

Moving_Average

a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.



see also:

Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...

another definition in the dictionary:

Needs-innate feelings of deprivation in a person. See Wants.

Scanning-see Environmental Scanning.

Retailers
members of the distribution channel who sell directly to the consumer. ...

another definition in the dictionary:

Product_Failure-a product that does not meet management expectations in the marketplace.

Marketing_Orien-see Marketing Concept.

Closed_End_Ques
a question which allows a respondent to choose an answer from a given list. See Open-End Question. ...

another definition in the dictionary:

Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

ASIC
abbrev. Australian Standard Industrial Classification. ...

another definition in the dictionary:

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Installations-a classification of industrial goods which includes land, buildings and major equipment.

Model
a set of variables and their interrelationships which are designed to represent some some real syste ...

another definition in the dictionary:

Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.

Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.


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