another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Multidimensiona
a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
see also:
Market_Index
a combination of market factors used to predict the likely level of sales. ...
another definition in the dictionary:
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...
another definition in the dictionary:
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...
another definition in the dictionary:
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...
another definition in the dictionary:
Inventory_Carry-see Holding Costs.
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
