another definition in the dictionary:
Distortion-see Selective Distortion.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods.
see also:
Information_Ori
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Product_Managem
a system which ensures that total marketing control of a product line or brand rests with the person ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major ...
another definition in the dictionary:
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
