another definition in the dictionary:
Mental_States_A-see Formula Approach.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Multinational_C
an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
see also:
Empathy
the ability of an individual to project his or her own personality into a situation and understand i ...
another definition in the dictionary:
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Spreadsheet_Ana
the analysis of data using special computer software to anticipate marketing performance under a giv ...
another definition in the dictionary:
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Economic_Foreca
a prediction of the likely impact on the business environment of factors such as inflation, interest ...
another definition in the dictionary:
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Franchise_Exten-see Brand Extension.
Differentiated_
one of four possible approaches (with concentrated segmentation strategy, market segment expansion s ...
another definition in the dictionary:
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
RPM-abbrev. Resale Price Maintenance.
Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...
another definition in the dictionary:
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
