another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Hedonists- who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
Multiple_Channe
the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
see also:
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...
another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Corporate_Objec
specific, realistic and measurable goals which an organisation plans to achieve within a given perio ...
another definition in the dictionary:
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Alternative_Clo
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitme ...
another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
AANA-abbrev. Australian Association of National Advertisers
Service_Insepar
see Inseparability. ...
another definition in the dictionary:
Need_Satisfacti-an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
