another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Multiple_Exchan
a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
see also:
Census
the collection of data from all possible sources in a population. ...
another definition in the dictionary:
Selective_Deman-demand for a specific brand within a particular product class.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Database_Market
the use of large collections of computer-based information in marketing, the database listings may b ...
another definition in the dictionary:
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash pa ...
another definition in the dictionary:
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
ROAM-abbrev. Return on Assets Managed.
Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...
another definition in the dictionary:
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
