another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
FAS-abbrev. Free-alongside-Ship (at port of export).
Multiple_Public
a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
see also:
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Need_Objection
an objection by a prospective buyer that they have no need for the product offered by a salesperson. ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
another definition in the dictionary:
Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.
Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Closing_Signals-see Buying Signals.
Quality_Modific-any change made to the quality of a product.
