another definition in the dictionary:
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
see also:
Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...
another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...
another definition in the dictionary:
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Product_Managem-a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.
Commercialisati
the final stage of the new product development process in which the decision is made to put the new ...
another definition in the dictionary:
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
FMCG
abbrev. Fast Moving Consumer Goods. ...
another definition in the dictionary:
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Decision_Tree
a decision-making tool in which alternative options are portrayed graphically as branches on a tree, ...
another definition in the dictionary:
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
