another definition in the dictionary:
Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is minimised.
see also:
Organisational_
the individual responsible for the firm's purchasing. See Buying Centre. ...
another definition in the dictionary:
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Exclusive_Distr
restricting the availability of a product to one particular outlet. See Distribution Intensity, Inte ...
another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
Premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of ...
another definition in the dictionary:
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this mod ...
another definition in the dictionary:
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Sales_Wave_Expe
a technique used to test consumer reaction to new products prior to full-scale commercialisation, ne ...
another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
