another definition in the dictionary:
Date_Stamping-See Open Dating.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
see also:
Personal_Sellin
a form of promotion utilising the services of a sales team, one of the major controllable variables ...
another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...
another definition in the dictionary:
Poster-an outdoor advertising medium, a billboard.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Pioneering_Adve
advertising which is intended to create primary rather than selective demand, commonly used at the i ...
another definition in the dictionary:
Discount_Store-see Discount House.
Distribution_Ce-a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers, unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
