another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Multiple_Zone_P
see See Delivered Pricing, Zone Pricing.
see also:
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep i ...
another definition in the dictionary:
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Early_Majority-the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation, Early Adopters, Innovators, Laggards, Late Majority.
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...
another definition in the dictionary:
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Sales_Represent
a salesperson, an individual employed to sell goods on behalf of a producer or some other member of ...
another definition in the dictionary:
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
