Marketing Dictionary

another definition in the dictionary:

Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.

Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

NAM_Teams

see National Account Marketing



see also:

Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...

another definition in the dictionary:

Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.

Representative-see Sales Representative.

Concentrated_Ma
a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on ...

another definition in the dictionary:

Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.

Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.

Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...

another definition in the dictionary:

Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.

Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.

Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...

another definition in the dictionary:

Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.

Entry_Barrier-see Market Entry Barrier.

New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...

another definition in the dictionary:

Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.

Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster