another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
see National Account Marketing
Skim_the_Cream_
see Market Skimming Pricing. ...
another definition in the dictionary:
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
ENP-abbrev. Expected Net Profit.
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...
another definition in the dictionary:
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...
another definition in the dictionary:
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Free_Merchandis
a type of trade sales promotion in which resellers are given a certain quantity of merchandise free ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.