another definition in the dictionary:
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
NAM_Teams
see National Account Marketing
see also:
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Representative-see Sales Representative.
Concentrated_Ma
a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...
another definition in the dictionary:
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Entry_Barrier-see Market Entry Barrier.
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
