another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
abbrev. New Qualitative Technologies
Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...
another definition in the dictionary:
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Source_Credibil
in personal selling, the believability of the salesperson. ...
another definition in the dictionary:
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Direct_to_Home_-see Direct-Response Selling.
Price_Value_Rel
the connection that consumers make between price and quality, products with a higher price are commo ...
another definition in the dictionary:
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
FAS_Pricing-see Free-alongside-Ship Pricing.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Census-the collection of data from all possible sources in a population.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
another definition in the dictionary:
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.