another definition in the dictionary:
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
see also:
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Channel_Flows
the flow of physical goods and services, title, promotion, information and payment along a channel o ...
another definition in the dictionary:
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Features
prominent or distinctive characteristics of a product's use, construction or design, also referred t ...
another definition in the dictionary:
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
another definition in the dictionary:
Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
Leads-see Sales Leads.
Consumer_Behavi
the behaviour of individuals when buying goods and services for their own use or for private consump ...
another definition in the dictionary:
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
