another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
MkIS-abbrev. Marketing Information System.
see Manufacturerís Brand
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...
another definition in the dictionary:
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
FIS-abbrev. Free-in-Store.
Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that ...
another definition in the dictionary:
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Cold_Calling-making a sales call on a client without an appointment.