another definition in the dictionary:
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
see also:
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Push_Strategy
promotion to members of the marketing channel (mainly by means of personal selling) rather than prom ...
another definition in the dictionary:
Audit-see Marketing Audit.
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
GNP-abbrev. Gross National Product
