Marketing Dictionary

another definition in the dictionary:

Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.

Bundled_Pricing-see Bundling.

National_Introd

the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.



see also:

Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...

another definition in the dictionary:

Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.

Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...

another definition in the dictionary:

Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.

Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.

In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...

another definition in the dictionary:

Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.

CBD-abbrev. Central Business District.

Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...

another definition in the dictionary:

Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.

Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...

another definition in the dictionary:

Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.

Product_Based_C-see Product Form Competitors.


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