another definition in the dictionary:
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division.
see also:
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
State_of_Being_-see Demographics.
Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Marginal_Profit
the change in the total profit that results from the sale of an additional unit. ...
another definition in the dictionary:
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
AIM
abbrev. Australian Institute of Management. ...
another definition in the dictionary:
DMA-See Designated Marketing Area.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Gross_National_
the total market value of goods and services produced by a nation in a year. ...
another definition in the dictionary:
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
