another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
a sales manager with responsibility for the nation-wide operations of a sale division.
Channel_Captain
a member of a marketing channel assuming a leadership role in organising the system in order to less ...
another definition in the dictionary:
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...
another definition in the dictionary:
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred ...
another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Dissonance-see Cognitive Dissonance.