another definition in the dictionary:
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division.
see also:
Budgeting
the process of financial planning of income and expenditure for the firm's various activities - mark ...
another definition in the dictionary:
Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
Bottom_Line-a colloquial term meaning 'profits'.
Accountants_Mar
a term sometimes used to describe an approach to marketing characterised by an emphasis on short-ter ...
another definition in the dictionary:
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
CBD-abbrev. Central Business District.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
Middleman_s_Bra-see Private Brand.
Puppy_Dog_Close-a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with it overnight', believing that once the product is in the customer's keeping he or she will be unwilling to part with it.
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
Materials_Handl-the activities involved in the physical handling and moving of inventory.
