Marketing Dictionary

another definition in the dictionary:

Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

National_Sales_

a sales manager with responsibility for the nation-wide operations of a sale division.



see also:

Channel_Captain
a member of a marketing channel assuming a leadership role in organising the system in order to less ...

another definition in the dictionary:

Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.

Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.

Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...

another definition in the dictionary:

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.

Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.

Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...

another definition in the dictionary:

Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.

Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.

Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred ...

another definition in the dictionary:

Polyopoly-a market situation in which there are no large sellers but many small ones.

Dissonance-see Cognitive Dissonance.


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