another definition in the dictionary:
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
NAM_Teams
see National Account Marketing ...
another definition in the dictionary:
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Idea_Screening
see Screening. ...
another definition in the dictionary:
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden O ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Service_Intangi-see Intangibility.