Marketing Dictionary

another definition in the dictionary:

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.

Near_Pack_Premi

a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.



see also:

Disaggregated_M
a market in which separate products must be made for each customer because each has different needs, ...

another definition in the dictionary:

Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.

Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.

Database
eting. ...

another definition in the dictionary:

Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.

Class_Rate-the standard charge for the shipment of goods by a carrier.

Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...

another definition in the dictionary:

Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.

Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.

Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...

another definition in the dictionary:

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.

Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.

Flyer
a promotional leaflet or mailing piece. ...

another definition in the dictionary:

Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.

Designated_Mark-See Area Of Influence.


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