Marketing Dictionary

another definition in the dictionary:

Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.

Need_Directed_C

one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.



see also:

Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agenci ...

another definition in the dictionary:

JIT-abbrev. Just-In-Time Inventory System.

No_Need_Objecti
an objection raised by a prospective buyer on the ground that the product offered by a salesperson i ...

another definition in the dictionary:

Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.

Bar_Code_Scanne-see Scanner Systems.

Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...

another definition in the dictionary:

Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.

Polyopsony-a market situation in which there are no large buyers but many small ones.

Sales_Report
a salesperson's detailed record of sales calls and results for a given period, typically, a sales re ...

another definition in the dictionary:

Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.

Corporate_Strat-see Strategic Planning.


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