another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Floor_Price-see Price Floor.
Need_Gap_Analys
an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
see also:
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Bundled_Pricing-see Bundling.
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
CIF-abbrev. Cost, Insurance and Freight.
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
another definition in the dictionary:
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Centre_of_Influ
a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, ...
another definition in the dictionary:
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Intangibles-see Services.
