Marketing Dictionary

another definition in the dictionary:

Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

Need_Satisfacti

an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.



see also:

Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...

another definition in the dictionary:

Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Marketing_Datab
data brought into an organisation through marketing research projects or a marketing information sys ...

another definition in the dictionary:

Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.

Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.

Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...

another definition in the dictionary:

Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.

Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.

Organisational_
the way in which a firm has arranged its lines of authority and communication, and allocated duties ...

another definition in the dictionary:

Service_Perisha-see Perishability.

Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.

GNP
abbrev. Gross National Product ...

another definition in the dictionary:

Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.

Non_Durable_Goo-see Consumer Non-Durables


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