Marketing Dictionary

another definition in the dictionary:

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.

Need_Satisfacti

an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.



see also:

Product_Portfol
an examination of each of the products manufactured or distributed by the company to assess future m ...

another definition in the dictionary:

Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.

GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.

Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...

another definition in the dictionary:

Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier

Odd_Even_Pricin
see Odd Pricing. ...

another definition in the dictionary:

Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.

Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).

Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...

another definition in the dictionary:

Quality_Modific-any change made to the quality of a product.

Retentive_Adver-see Reminder Advertising.

Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to ...

another definition in the dictionary:

APN-abbrev. Australian Product Number.

Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.


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