Marketing Dictionary

another definition in the dictionary:

Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.

Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.

Needs

innate feelings of deprivation in a person. See Wants.



see also:

Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...

another definition in the dictionary:

Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.

Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.

Basing_Point_Pr
see Base-Point Pricing. ...

another definition in the dictionary:

Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.

CBD-abbrev. Central Business District.

Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...

another definition in the dictionary:

Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.

Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.

Brand
a name, sign, symbol or design, or some combination of these, used to identify a product and to diff ...

another definition in the dictionary:

Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.

Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.


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