another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
see also:
Gross_Margin
see Gross Profit. ...
another definition in the dictionary:
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...
another definition in the dictionary:
Media_Schedule-a plan which outlines when and how often a company will advertise.
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
