another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
a price agreed upon for the supply of goods or services by both buyer and seller.
Brinkmanship
a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, ...
another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Competitors-firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic Competitors, Product-Form Competitors, Service-Form Competitors.
Autonomic_Decis
a purchase decision made by either spouse independently. See Syncratic Decision. ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
SBU-abbrev. Strategic Business Unit.
Physiological_N
innate human feelings of deprivation related to an individual's biological well-being. See Psycholog ...
another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
another definition in the dictionary:
Franchise_Exten-see Brand Extension.
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Service_Form_Co
organisations offering products of different types which can help an individual to fulfil a particul ...
another definition in the dictionary:
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
SKU-abbrev. Stock-Keeping Unit.