Marketing Dictionary

another definition in the dictionary:

Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.

Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Negotiated_Rate

a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.



see also:

Account_Represe
a salesperson with direct responsibility for one specific major account or a group of major accounts ...

another definition in the dictionary:

Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.

Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.

Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...

another definition in the dictionary:

Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.

Demand_Elastici-see Elasticity of Demand.

Need_Objection
an objection by a prospective buyer that they have no need for the product offered by a salesperson. ...

another definition in the dictionary:

Paretopoly-a market situation in which there are a few large sellers and many smaller ones.

Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.

Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...

another definition in the dictionary:

Date_Stamping-See Open Dating.

List_Brokers-firms which compile and sell mailing and prospect lists.

Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...

another definition in the dictionary:

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.

Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.


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