Marketing Dictionary

another definition in the dictionary:

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.

Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.

Negotiated_Rate

a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.



see also:

Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...

another definition in the dictionary:

Fighting_Brand-a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.

Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.

Demand_Pull_App
developing new products on the basis of market demand rather than on that of company-generated ideas ...

another definition in the dictionary:

Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.

Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.

Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...

another definition in the dictionary:

Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.

Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.

Diseconomies_of
see Economies of Scale. ...

another definition in the dictionary:

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Service_Insepar-see Inseparability.

MRSA
abbrev. Market Research Society of Australia. ...

another definition in the dictionary:

Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.

Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.


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