another definition in the dictionary:
Source-see Sender.
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
see also:
CBD
abbrev. Central Business District. ...
another definition in the dictionary:
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
Market_Atomisat-see Complete Segmentation, Custom Marketing.
Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...
another definition in the dictionary:
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Lead_Generation-the activity of identifying potential customers.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
DMA-See Designated Marketing Area.
Advertising_Obj
specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind). ...
another definition in the dictionary:
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.
