another definition in the dictionary:
Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.
Market_Index-a combination of market factors used to predict the likely level of sales.
establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Advertising_Wea
see Consumer Wearout. ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Advertising_Wea-see Consumer Wearout.
SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...
another definition in the dictionary:
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently ...
another definition in the dictionary:
Advertising_Imp-see Impact.
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.