another definition in the dictionary:
ROAM-abbrev. Return on Assets Managed.
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
see also:
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.
FOC
abbrev. Front-of-Counter. ...
another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Advertising_Bud
decisions pertaining to the amount to be allocated to advertising expenditure in a given period, com ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Brand_Familiari-the awareness consumers have of a particular brand.
Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, h ...
another definition in the dictionary:
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
