another definition in the dictionary:
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Countermarketin
marketing activity intended to abolish interest in, and demand for, a product. ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Approach
the stage in the selling process in which a salesperson contacts a potential customer to make an app ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Services_Charac
the features of services that distinguish them from tangible products, these are intangibility, vari ...
another definition in the dictionary:
ASIC-abbrev. Australian Standard Industrial Classification.
Business_To_Bus-see Industrial Marketing.
Marketing_Perfo
see Marketing Audit. ...
another definition in the dictionary:
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.