another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Premium_Pricing-see High-Price Strategy.
a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
District_Sales_
a sales manager with responsibility for the sales activities within a particular region or district. ...
another definition in the dictionary:
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...
another definition in the dictionary:
Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...
another definition in the dictionary:
Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension. ...
another definition in the dictionary:
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
In_Home_Shoppin-see Home Shopping.
Psychodrama
a qualitative marketing research technique in which respondents are asked to engage in impromptu rol ...
another definition in the dictionary:
Performance_Pri- price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.